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California, United States – Photo by @madbyte

The Story of Advanced Micro Devices

Semiconductors for the world

As part of my exploration of what makes artificial intelligence possible – the hardware underlying the software I thought it would be interesting to read more about one of the largest semiconductor companies in the world. Therefore I took an interest in the story of Advanced Micro Devices (AMD). This article is a summary of their overall story from Wikipedia and done mainly to learn more about the company.

Reorganisation into two business groups

On October 16, 2014, AMD announced a new restructuring plan along with its Q3 results. As part of this they cut 7% of its global workforce. Effective July 1, 2014, AMD reorganized into two business groups:

  1. Enterprise, Embedded, and Semi-Custom, which primarily includes server and embedded processors, dense servers, semi-custom SoC products (including solutions for gaming consoles), engineering services, and royalties.
  • AMD also won a contract to supply the Lawrence Livermore National Laboratories supercomputer with not only its EPYC CPUs but also its Radeon GPUs.
  • AMD now exclusively powers two of the three large U.S. super-computing systems that have been publicly announced, further boosting AMD’s street cred and putting its brand on par — or exceeding — that of the other leaders.
  • AMD’s semi-custom chip segment will also benefit from the new PlayStation and Xbox game consoles set to be released during the holiday season this year.

Written by

AI Policy and Ethics at Student at University of Copenhagen MSc in Social Data Science. All views are my own.

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