Photo by — @robin_rednine

The Consequences of Relevance

Reorganising comments on social media platforms

A recent trend that has been growing is the need for social media platforms to increase relevance.

  1. Most relevant.
  2. All comments.
  • Engagement Rate Ranking: How your ad’s expected engagement rate compared to ads competing for the same audience.
  • Conversion Rate Ranking: How your ad’s expected conversion rate compared to ads with the same optimization goal competing for the same audience.”
Image by Tinuiti

AI Policy and Ethics at Student at University of Copenhagen MSc in Social Data Science. All views are my own.