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Photo by — @robin_rednine

The Consequences of Relevance

Reorganising comments on social media platforms

A recent trend that has been growing is the need for social media platforms to increase relevance.

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  1. Most relevant.
  2. All comments.
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  • Engagement Rate Ranking: How your ad’s expected engagement rate compared to ads competing for the same audience.
  • Conversion Rate Ranking: How your ad’s expected conversion rate compared to ads with the same optimization goal competing for the same audience.”
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Image by Tinuiti

Written by

AI Policy and Ethics at www.nora.ai. Student at University of Copenhagen MSc in Social Data Science. All views are my own. twitter.com/AlexMoltzau

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