Photo by — @mattia19

AI and #StopHateForProfit

A movement by corporations and citizens for more responsible social platforms with civil rights infrastructure

Alex Moltzau

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A recent move has seen large corporations joining a protest against Facebook’s behaviour and their alleged lack of responsibility. Brands as big as Coca-Cola has paused their ad spending globally on Facebook for a month.

Facebook spokesperson said in an email to The Verge:

“We’ve opened ourselves up to a civil rights audit, and we have banned 250 white supremacist organizations from Facebook and Instagram. The investments we have made in AI mean that we find nearly 90 percent of Hate Speech we action before users report it to us, while a recent EU report found Facebook assessed more hate speech reports in 24 hours than Twitter and YouTube. We know we have more work to do, and we’ll continue to work with civil rights groups, GARM, and other experts to develop even more tools, technology and policies to continue this fight.”

The campaign seems to have been started, or at least gained momentum, by popular sports and outdoor lifestyle brands like The North Face and Patagonia.

It is interesting to see large corporations using AI being put under pressure to be more responsible and it may be a good trend if more companies are willing to do the same.

This is #500daysofAI and you are reading article 389. I am writing one new article about or related to artificial intelligence every day for 500 days.

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Alex Moltzau
Alex Moltzau

Written by Alex Moltzau

Policy Officer at the European AI Office in the European Commission. This is a personal Blog and not the views of the European Commission.

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